Kids Discovery Factory launches new brand identity, website

(BATESVILLE, Ind.) – Kids Discovery Factory is unveiling a new brand identity ahead of the opening of their expanded museum in downtown Batesville. 

The rebrand features a new logo and website that reflects the organization’s growth, vision, and its exciting transformation.

KDF started as a mobile program that served thousands of kids across Southeast Indiana to a 10,000-square-foot destination for hands-on STEAM learning. The museum is expected to open later this year.

“As construction continues, the new visual identity captures the energy, creativity, and innovation that will define the museum’s next chapter,” said KDF executive director Emili Uden. 

The nonprofit says the updated brand blends industrial elements with imaginative play while honoring the region’s deep manufacturing roots and celebrating creativity, exploration, and discovery.

A new website has been launched which is www.visitkdf.org 

While the web address has changed, the previous website URL will continue to direct visitors to the new site.

Visitors are encouraged to explore the “Watch Us Grow” page on the new website for construction updates, project milestones, behind-the-scenes photos, and information about the capital campaign as the museum moves closer to opening.

Since 2013, Kids Discovery Factory has impacted more than 65,000 children across 30 counties through camps, school outreach, and community programs. 

When it opens, the new museum will offer immersive experiences in water, air, manufacturing, engineering, art, and design—including a partnership with Purdue University’s IN-MaC Design and Innovation Studio.

“This brand is a reflection of the future we’re building,” Emili Uden, KDF Executive Director added. “A future where children see themselves as creators, problem-solvers, and innovators—and where our community proudly invests in spaces that show young people they matter.”